Finance company that props up individuals as well as businesses

Sundaram Finance was started as a subsidiary of Madras Motor Insurance Company Limited in 1954. Initially, it focused on hire purchase financing. Trucks and bus sales were the main focus, and it financed only vehicles for which TVS companies held the franchise

​Sundaram Finance was started as a subsidiary of Madras Motor Insurance Company Limited in 1954. Initially, it focused on hire purchase financing. Trucks and bus sales were the main focus, and it financed only vehicles for which TVS companies held the franchise