Full-body advertisements on buses fetch BMTC ₹57.5 crore a year; ₹230 crore eyed over next four years

As part of a renewed push to augment earnings through alternative revenue streams, BMTC, beginning January this year, introduced full-body advertisement wraps on 3,400 of its buses

​As part of a renewed push to augment earnings through alternative revenue streams, BMTC, beginning January this year, introduced full-body advertisement wraps on 3,400 of its buses