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The report, ‘Future of TV in India’, states that India’s rapid economic growth, rising disposable incomes and improving literacy levels are reshaping content consumption patterns; a major finding of the study is a strong link between rising internet penetration and television audience growth

​The report, ‘Future of TV in India’, states that India’s rapid economic growth, rising disposable incomes and improving literacy levels are reshaping content consumption patterns; a major finding of the study is a strong link between rising internet penetration and television audience growth